Currently, my client is not running any sort of online marketing campaign. Since they are wanting to move their business services online, it's only fitting to run a web marketing campaign to reach customers that are shopping online. In doing this, my client will be able to reach many more potential customers than with an offline campaign only.
For the convenience of the viewers of this blog, I will include a summary of why each post is important for web marketing. I will also include papers and presentations I have created that go along with the theme of each post.
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