Planning a Web Marketing Campaign

Needs Analysis

What problem will you be solving?

I will be solving the problem that there is currently no web marketing campaign for Campbell’s Custom Computers at all.  Creating a web marketing campaign will allow Campbell’s Custom Computers to reach many more potential customers than the current local advertising alone.

Will you be promoting a new product or will the focus be upon increasing market share and earning greater revenue with an existing product or service?

The focus will be on increasing market share and earning greater revenue with an existing service.  The company’s service is already going strong, but increased exposure will result in increased sales.  Especially with the move to online business, the sales can drastically increase.  This can also cause the need for more employees, thus creating much needed jobs in the local community.

Will the product be presented to a new customer demographic and the current marketing materials need to be revised or refreshed to better suit the new demographic?

The demographic will remain mostly the same as before.  This includes gamers, graphic designers, and anyone who wants to have a custom-built system with the power to do what they need to do.

Consider your reading assignments from this week and consider how networking skills factor into project success.  How has networking changed with the increased use of the Internet for business communications?  Which of these ideas will you use to increase project success through networking?

Karim (2011) states that networking skills are a must have for professionals and executives.  Essentially, networking is communicating.  So, to be able to communicate effectively with the various people involved in the project requires good networking skills.  For a project manager, communication is crucial to the project’s success.

According to Golson (2009), networking seems to be making a huge shift to the Internet.  Sites like LinkedIn and even Facebook have presented numerous opportunities to network.  LinkedIn is more centered towards employment and networking because of their employment- and recommendation-based profiles.  This allows people to connect based on common jobs and careers, which is a huge plus for networking in your field.  Another way this has changed is through the use of email and instant messaging.  Email has been around for a while now, and has a firm grasp on business communications.  The company I work for uses email for most of their communications, and recently has been using instant messaging as well.

I will definitely use email and instant messaging to increase project success, but will also utilize social networking sites such as LinkedIn and job search sites such as Monster.com.  The former will allow me to effectively communicate with my team and also vendors, and other outsiders as well.  The latter will allow me to search for potential candidates to fill positions needed in the project.

Name	Title & Department	Role: Describe this person’s function within the team
Ryan Campbell	CEO	Primary Stakeholder
Abigail Campbell	CFO – HR	Oversees the project’s cost and approves expenditures.  Also in charge of team members.
Bob Jenkins	CIO	Responsible for organizing and keeping track of the timeline for the project.
Robert Kensington	COO – Vulnerability Management	Making sure that tasks do not represent a significant risk to the project.
Rose Ace	CTO – IT	Responsible for making sure the required equipment is acquired and operating efficiently.
John Doe	CSO	Ensures that the internal security of the project is kept intact.

References

Golson, J. (2009, August 18). How the Web Has Changed Job Searching. In BloombergBusinessWeek: Technology. Retrieved August 14, 2012, from http://www.businessweek.com/technology/content/aug2009/tc20090818_861625.htm

Karim, S. (2011, October 17). Is project success dependent on a Project Managers networking abilities?. In Project Arab Gulf. Retrieved August 14, 2012, from http://www.projectarabgulf.com/2011/10/pm-networking/