Animoto is an example of a way to easily create professional animated advertisements for use in a Web Marketing Campaign. I have included a link below to an example animation I created for the Firefox addon LightShot. Again, this is but one example of what services are out there to help with the creating of media for a marketing campaign.
http://animoto.com/play/dAJXEuwHtrmE7Ft7zTjLOg
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