Email Marketing

Introduction

Email Marketing is a fast and easy way to get information about your company and its products out to many people at the same time.  It allows for minimal effort with maximum results.  ConstantContact has a great service to create Email Marketing messages and send them to various lists depending on the content of the email.

Overview of the problem

Campbell’s Custom Computers does not currently incorporate Email Marketing into their marketing campaigns.  This severely limits the reach to customers that Campbell’s Custom Computers needs to be successful

Description of implementing tool to solve problem

ConstantContact has a service that I have used before for Email Marketing campaigns.  It is easy and fast to use, and is very reliable, too.  It also allows recipients to easily unsubscribe at any time, and this helps to keep your company’s name clear of Spamming.  By using the Email Marketing from ConstantContact, Campbell’s Custom Computers can reach a whole new audience in a very easy way.

Summary

I believe that an Email Marketing campaign can greatly improve sales for Campbell’s Custom Computers.  Not only will it allow for more people to become informed about the company, it also allows for information about products and services to be easily communicated with everyone signed up to the list.