CRM, or Customer Relationship Management, software is software that allows you to keep track of your customers. This is especially important when dealing with sales and marketing. Most CRM software does more than just track information, it allows you to communicate with the custom in an effective way. I have included a link to a paper I wrote on the subject below:
https://docs.google.com/open?id=0B9FpCKtOPZ85TU0wLThkSjRHdTA
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